8x8 vs GoTo
The advisor verdict
8x8 bundles more — international calling, contact center tiers, compliance options — at mid-market prices; GoTo Connect counters with the segment's simplest admin and aggressive bundle economics. Feature breadth and global calling → 8x8. Ease and value for small IT teams → GoTo.
At a glance
| 8x8 | GoTo | |
|---|---|---|
| Starting price (list) | from about $24–30 per user/month (list, annual billing) | from about $27 per user/month (list, annual billing) |
| Pricing model | Per-user monthly subscription, annual or monthly billing | Per-user monthly subscription, annual or monthly billing |
| Best segments | Small business, Mid-market, Enterprise | Small business, Mid-market |
| Founded | 1987 | 2003 |
| Headquarters | Campbell, California | Boston, Massachusetts |
8x8 is best for
8x8 suits international callers and teams wanting UC + contact center from one vendor.
GoTo is best for
GoTo suits small IT teams that prioritize easy administration and bundle discounts.
Feature comparison
| Feature | 8x8 | GoTo |
|---|---|---|
| Cloud PBX & auto-attendant | ✓ | ✓ |
| Unlimited calling to 14 countries | ✓ | — |
| Team messaging & SMS | ✓ | — |
| Video meetings | ✓ | ✓ |
| Contact center workflows & IVAs | higher tiers | — |
| 99.999% uptime SLA | ✓ | — |
| Unlimited US/Canada calling | — | most plans |
| Team messaging | — | ✓ |
| Device & user management portal | — | ✓ |
| Bundle discounts (Resolve | — | add-on |
Feature availability varies by plan tier; full snapshots on the 8x8 review and GoTo review.
Pros & cons
8x8
- Unlimited calling to 14 countries on most plans
- Contact center features (IVA, QA, workflows) higher up the stack
- 99.999% uptime SLA across the platform
- Competitive per-user pricing against feature rivals
- Dated admin console compared with newer platforms
- Plan tiers can be confusing (X2/X4/X6/X8)
GoTo
- Simple, genuinely usable admin portal
- Competitive bundle pricing across the GoTo portfolio
- Solid call quality on the mature GoTo network
- Month-to-month flexibility at modest premium
- Thinner enterprise compliance and reporting story
- Fewer global number options than RingCentral/8x8
Our recommendation
8x8 bundles more — international calling, contact center tiers, compliance options — at mid-market prices; GoTo Connect counters with the segment's simplest admin and aggressive bundle economics. Feature breadth and global calling → 8x8. Ease and value for small IT teams → GoTo.
Comparison is editorial and independent. Pricing references published list rates as of September 2026 and changes frequently. Vendor names are trademarks of their respective owners; The VoIP Advisors is independent and not affiliated with either vendor.