GoTo vs Ooma
The advisor verdict
Ooma wins pure small-team value (~$20/user, no contract, nothing to learn); GoTo Connect costs a bit more and adds a real admin portal, collaboration suite and bundle economics across meetings, ticketing and support tools. Solo or tiny offices → Ooma. Small businesses with an IT owner and growth plans → GoTo.
At a glance
| GoTo | Ooma | |
|---|---|---|
| Starting price (list) | from about $27 per user/month (list, annual billing) | from about $20 per user/month (list) |
| Pricing model | Per-user monthly subscription, annual or monthly billing | Per-user monthly subscription, monthly billing standard |
| Best segments | Small business, Mid-market | Small business |
| Founded | 2003 | 2004 |
| Headquarters | Boston, Massachusetts | Sunnyvale, California |
GoTo is best for
GoTo suits owner-operated businesses that want easy administration plus room to add tools.
Ooma is best for
Ooma suits very small teams that want the lowest cost and maximum simplicity.
Feature comparison
| Feature | GoTo | Ooma |
|---|---|---|
| Cloud PBX & auto-attendant | ✓ | — |
| Unlimited US/Canada calling | most plans | — |
| Team messaging | ✓ | — |
| Video meetings | ✓ | — |
| Device & user management portal | ✓ | — |
| Bundle discounts (Resolve | add-on | — |
| Cloud PBX & virtual receptionist | — | ✓ |
| Unlimited US calling | — | ✓ |
| Mobile & desktop apps | — | ✓ |
| Ring groups & call transfer | — | ✓ |
| Call queuing | — | higher tiers |
| Third-party integrations | — | limited |
Feature availability varies by plan tier; full snapshots on the GoTo review and Ooma review.
Pros & cons
GoTo
- Simple, genuinely usable admin portal
- Competitive bundle pricing across the GoTo portfolio
- Solid call quality on the mature GoTo network
- Month-to-month flexibility at modest premium
- Thinner enterprise compliance and reporting story
- Fewer global number options than RingCentral/8x8
Ooma
- Among the lowest entry pricing in business VoIP
- No-contract monthly billing
- Fast, simple setup with well-designed apps
- Virtual receptionist and ring groups even on base plans
- Not built for 50+ user deployments
- Limited third-party integrations
Our recommendation
Ooma wins pure small-team value (~$20/user, no contract, nothing to learn); GoTo Connect costs a bit more and adds a real admin portal, collaboration suite and bundle economics across meetings, ticketing and support tools. Solo or tiny offices → Ooma. Small businesses with an IT owner and growth plans → GoTo.
Comparison is editorial and independent. Pricing references published list rates as of September 2026 and changes frequently. Vendor names are trademarks of their respective owners; The VoIP Advisors is independent and not affiliated with either vendor.