The VoIP Advisors vs FitSmallBusiness
We're one of the two options on this page, so read this with the skepticism that deserves. We've still written it the way we'd want to read it: FitSmallBusiness wins some of the rows below, in writing, with reasons.
The short version
- Use FitSmallBusiness if — You want polished, small-business-focused reviews and step-by-step buying guidance, written and tested at a scale we don't attempt.
- Use us if — You're done reading and want to buy well: competing quotes across 200+ providers, negotiated-rate benchmarks, and someone accountable for the port and the renewal.
- Honestly, either — Use their reviews to shortlist, then make the shortlist compete on price — affiliate guides end at the "Buy" button; leverage starts there.
At a glance
| FitSmallBusiness | The VoIP Advisors | |
|---|---|---|
| What it is | Editorial review + how-to site for small businesses | Independent telecom advisor and quote broker |
| How they make money | Affiliate commissions on signups via their links | Carrier-partner commissions when you buy — no client fees |
| Coverage | Hundreds of SMB software categories, VoIP a flagship | Business telecom + connectivity only |
| Content scale | A large editorial team publishing daily | A focused advisor practice publishing from deal flow |
| Pricing data | List prices captured in reviews | Negotiated-rate benchmarks + renewal-inflation tracker |
| Help buying | None — research ends at affiliate links | Quotes, negotiation, porting, renewal — end to end |
What FitSmallBusiness is
A large editorial site for small-business buyers — tested software reviews, buying guides and how-tos across hundreds of categories, with VoIP and phone systems a flagship vertical. Research and recommendations only.
Operating since the early 2010s. Free to readers; funded by affiliate commissions — they earn when readers sign up through their links, and their "best" picks are their commercial engine.
Where FitSmallBusiness is better than us
Yes, really — a competitor comparison that never concedes anything is an ad.
- Editorial scale and polish. Their reviews are tested, templated, refreshed constantly and genuinely useful. As a reading experience for choosing software, they're better than us — by a lot.
- Small-business range. Payroll, POS, CRM, phones — one site covers your whole SMB stack. We cover telecom and nothing else.
- How-to depth. Setup guides and operational walkthroughs we don't publish at all.
Where we're the stronger choice
- We help after the reading's done. An affiliate review site's job ends at the "sign up" button — ours starts there: competing quotes, contract terms, porting, implementation, renewals.
- Incentive alignment. Their "best" picks earn them commissions; our income doesn't vary by which provider wins your deal, and we publish rankings and benchmarks so you can check our work.
- Real price data. Reviews capture list prices; we capture negotiated rates across 200+ providers and track renewal inflation — the numbers that decide TCO.
- Enterprise and mid-market reach. Their lens is small business; our portfolio runs to contact center, SD-WAN, security and colo.
Our honest verdict
For pure research quality on small-business phone systems, FitSmallBusiness beats us — read them. But their model ends where the leverage begins: the affiliate link anchors you to list price, while competing advisor-quoted bids put negotiating leverage on your side. Use their guides to shortlist; use a broker (us or anyone honest) to buy.
What we'd do today
- Read one or two of their phone-system roundups to build a shortlist — they're good at this and we're not trying to out-write them.
- Note the list prices they publish, then treat those as the ceiling, not the price — almost everything in this market negotiates.
- Get competing quotes on your top two or three picks through an advisor so the vendors bid against each other.
- Benchmark the winning number against our negotiated-rate data and lock a renewal cap before signing.
FitSmallBusiness is a trademark of its respective owner; this page is editorial commentary, not an affiliation or endorsement in either direction. We've written it to be fair — including the rows they win — because a comparison you can't trust is worth nothing to either of us.